Effective today, television commercials will no longer be able to blare more loudly than the shows they sponsor. The Commercial Advertisement Loudness Mitigation (CALM) Act just went into effect and prevents both cable and satellite providers from killing your ears any time your show breaks for advertisers.
I once saw an ad for a television that automatically reduced the sounds of commercials, as well as another that completely blacked out commercials and came back on when the show began again.
It’s nice to know that I won’t have to shell out hundreds of dollars for one of these “special” televisions since CALM will handle the business of shutting up advertisers for me. Thank goodness human evolution applies to the “boob tube,” too!
Posted on December 13, 2012, in Perspectives and tagged advertising, Arts, commentary, Commercial Advertisement Loudness Mitigation Act, current-events, news, perspectives, technology, television, Walking Dead. Bookmark the permalink. Leave a comment.