Best PSA Ever

Texting + Driving = Death (Chris Joseph)

Public service announcements are rarely entertaining and, in most cases, can be downright boring. However, those that employ shock value tend to be most effective, and a recent PSA from Volkswagen proves this point “to a T.”

The ad focuses on the dangers of texting and driving, which led to more than 3,000 deaths and 400,000 injuries in 2012 alone. Of course, statistics like these do little to prevent people from texting behind the wheel, but watching this PSA could have a very different effect.

On-screen in what appears to be a Hong Kong movie theater is the driver’s seat view from a car as it races down a deserted road. Moments later, a mass text is sent to everyone in the crowd, most of whom immediately grab their cell phones to see who texted them. And that’s when the proverbial shit hits the fan.

Check it out by going HERE.

Kudos to Volkswagen for taking a creative approach to such an important issue—and perhaps for saving some lives in the process.

Posted on June 13, 2014, in Perspectives and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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